RETHINKING FRAGRANCE

THE CHALLENGE
Waft, a direct-to-consumer e-commerce start-up, asked us to help them launch in the US with a refined website, comprehensive marketing plan, and potential partnerships.

THE SOLUTION
Brand Alchemy worked with the founders to define Waft’s vision, mission and values and identify its target consumers through extensive market and consumer research. We developed a distinctive brand positioning that captured the disruptive nature of the brand, then translated that strategy into a comprehensive go-to-market plan, including investor and retail partner pitches.