A DIFFERENT KIND OF PEPSI CHALLENGE

THE CHALLENGE
PepsiCo wanted to expand its product offering and enter the organic channel with a new good for you platform.

THE SOLUTION
We developed a new-to-the-world better-for-you brand and product platform spanning snacks and beverages, from concept development and positioning through visual identity and product pipeline development. The first product to launch was Fuelosophy, a high-protein energy beverage introduced at Whole Foods.