A BETTER BED-IN-A-BOX

THE CHALLENGE
Corsicana was looking to enter the online bed-in-a-box market and needed a brand to stand out in the competitive e-commerce space.

THE SOLUTION
We developed the brand positioning, visual identity and go-to-market strategy for Early Bird, a direct-to-consumer mattress brand, establishing a direct-to-consumer presence through its website and Amazon. We built brand awareness and engagement through a distinctive creative platform activated across experiential, digital and social channels. Consumers rated the campaign as appealing and eye-catching, describing it as “fun, clever, and hip.”