A SLEEPY BRAND GETS REVITALIZED

THE CHALLENGE
Corsicana was experiencing a growth stall and asked us to help them develop brands to drive relevance.

THE SOLUTION
To unlock new growth opportunities, we expanded Corsicana’s offerings by creating and launching a portfolio of differentiated mattress brands targeting distinct consumer groups. We developed the name, positioning and visual identity for each brand, along with individual e-commerce sites that brought each proposition to life.