A NEW CORPORATE BRAND

THE CHALLENGE
The Proactiv Company needed a distinctive corporate brand that could represent the organization beyond its flagship Proactiv brand and support its evolution into a broader beauty and wellness company.

THE SOLUTION
Working with outside partners, we helped create Alchemee, a new corporate brand with a distinct vision, mission, values and visual identity. We then helped bring the brand to life across the organization, including human resources, office design, social platforms and the corporate website.